CRM software package
CRM stands for Customer Relationship Management or "centrally managing your customer base". A CRM software package makes analytical processes accessible to you. It enables you to learn more about your customers and thus achieve better customer loyalty. By keeping the data in the CRM system up to date, you can respond better to the needs and wishes of your customers.
A CRM software package is in fact a complete business strategy, in which the customer is the center of attention.
Optimizing customer relationships
A CRM software package is different for every company. The only common feature is the goal: to optimize the relationship with the customer as much as possible. With a CRM software package, you can centrally store data from companies and contacts, send newsletters and recognize important marketing trends that relate to the purchasing behavior of your customers.
Benefits of a CRM software package
A CRM software package offers many advantages. By keeping customer data up to date, you can:
- switch faster with customers;
- view analytical processes;
- communicate changes within the company to your customers in an efficient way;
- avoid cumbersome ways of working (eg via Excel)!
The difference between CRM and ERP
CRM and ERP systems offer employees the opportunity to process and share information within the company. In addition, they provide management with insight into reporting and prospects. Customers and sales are managed via a CRM system, employees and productivity via an ERP package.
Start-ups often think that CRM systems are less applicable to them. They are in the process of finding the first customers and proving the business model. But also for them a CRM software package is of great importance because of the considerable saving of time and money!
Increasing profit can be done in two ways:
- Increasing sales
- Reducing costs
Once a company has achieved a degree of credibility, stability and value, cost cutting becomes more effective in increasing profits. After all, it is easier to save than to increase turnover by a percentage point.
An additional challenge for many companies is organization and overview. This can drastically reduce customer satisfaction and lead to costly mistakes. This is often the reason that a company is looking for an ERP system.
Advantages of such a system:
- helps standardize business processes;
- provides structured and useful information;
- is a central point for consulting, storing and sharing information;
- gain insight into the organization.
The value of an ERP system lies in discovering opportunities to improve the efficiency and productivity of the company.